In recent years, millions of companies have undergone digital transformations, harnessing digital technologies like the cloud, SaaS, big data, artificial intelligence, machine learning, and the Internet of Things to overhaul their businesses and drive growth. But many key decision-makers, including senior leaders and board members, simply don't understand these technologies, how they work, what they do, and the potential they bring. So, they fail to capitalize on them, putting their business at risk. This book solves this problem by describing these technologies in laypeople's terms, breaking down the key concepts behind them, and spelling out their potential. But it goes further, offering useful information for anyone who seeks to launch a digital transformation initiative - information that author Russell Haworth has gathered and applied during his twenty-plus years as a tech leader. Anyone interested in spearheading their own digital transformation effort will benefit from reading this book.