By delivering kindness every day at all levels of your organization and to all your customers, you will earn dedicated employees and repeat customers--and, ultimately, profitability.

This step-by-step guide details an approach to leadership focused on caring about the well-being of others.

As founder and executive chairman of MarineMax and with kindness as his True North, William H. McGill Jr. helped transform the company from a small disparate group of boat dealers into a highly profitable $2 billion global conglomerate.

In Relentless Caring, McGill shares what he's learned about how to truly care about others 24/7 and generate solid profits at the same time. Readers will learn:

Why having the right people in the right jobs matters

How to find the right team members and take care of them and their families, including providing high-quality, low-cost health care

Why long-term thinking is essential for success

Why persistence, consistency, and risk are essential for growth

Why investing in basic tools like personality profiling and a structured hiring and promotions system contribute to making the right decisions

Relentless Caring is a practical playbook for "managing from the heart"--tirelessly delivering goodness and kindness to your team members and to customers to build strong loyalties that can buoy your organization even in the most challenging economic waters.